Raised among Napa Valley's finest vineyards and considered by many today as the Mark Zuckerberg of the wine industry and a leader of the new old school. Jason is also an award-winning filmmaker/producer for wine and lifestyle industries. Jason’s combined gifts as a wine specialist, influencer, entertainer and spokesperson, took him to responsibilities managing and directing nearly every arena of the wine and hospitality industry. Mr. Elkin is a new world wine Proprietor/Vintner owning and producing the trendiest and most innovative wine brands on the market. Jason and his team are also part of developing China's wine industry and are expanding international wine tasting venues in conjunction with their Trending Inn lifestyle Hotels and Club Trend memberships. Jason is a serial entrepreneur and innovator. When not developing or growing beverage brands, Jason looks for new JV's and partnerships to expand international business in the beverage, tech, and entertainment industries.